Google AI assistant

Improve brand visibility in Gemini.

AIARF tests brand discovery in Gemini across category, comparison, problem and recommendation prompts.

Core opportunity

Consistent public facts and useful expert content give Gemini stronger material for brand-level answers.

Questions we test

Turn a vague visibility problem into observable questions.

Can Gemini distinguish the brand from similarly named entities?

Which competitors are surfaced for comparison prompts?

What claims need correction or stronger evidence?

Signals

Deliverables

Platform-specific, system-wide